Sparked by the consumer’s desire to strongly associate with his/her lifestyle activities, the retail apparel business has
undergone a gradual change whereby companies that once dominated a variety of product categories have lost the connection they
once had with the customer. This general structural change in the apparel industry has created the opportunity for further
market segmentation and has been the key force behind the creation of many highly successful niche brands.
Established in 1989, Coalision conceptualized and successfully developed three very successful brands and earned the
Company extremely high regard from dedicated customers. With a brand portfolio poised to dominate their respective
categories, the founders/owners were looking for a way to capitalize on their current success while also remaining involved
and invested in the business. Coalision selected to partner with Kilmer Capital in order to achieve its goals. |
