From left to right: Arnie Gross, Marie-Claude Boisvert,
Jason Berenstein, Douglas Peel, Michael Griffiths, Anthony Sigel,
William Blackburn, Larry Tanenbaum, André La Forge

Coalision appoints new vice presidents for Lolė

LONGUEUIL, QC, Jan. 13 /CNW Telbec/ - Coalision, the Canadian lifestyle company, today announced the appointment of Tracy King to the role of Vice President North American Sales, Lolė, effectively immediately. Ms. King will report directly to Bernard Mariette, President and CEO of Coalision and will be based in New York.

Ms. King has 20 plus years of industry experience, having worked for Levi Strauss in San Francisco, where she served as VP Sales for Dockers and Levi's Women's, playing an active role in the launch of all the group's new product lines. Most recently she was VP Sales for Phi, a global women's luxury brand.

Responsible for business development for the entire North American market, she will be entrusted with the task of extending the reach of the Lolė brand and help Lolė attain its global potential.

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Fashion in the parks: Lolė and Outdoor Fitness join forces to promote outdoor sports activities for women

LONGUEUIL, QC, Jan. 21 /CNW Telbec/ - Lolė, the innovative feminine active wear brand, has partnered with Outdoor Fitness inc., a company that offers outdoor courses in aerobics and fitness in Canada's parks. The aim of their joint venture is to inspire active women to improve their well-being by practicing sports in the green spaces of our cities, with enjoyment rather than performance in mind. In designing clothing that is both versatile and feminine, Lolė is meeting the multi-faceted needs of busy, urban women who want to be more actively engaged.

"It was inevitable that our two companies would join forces since the mission and the vision of the two brands are similar and complementary. Evelyne Trempe, co-founder of Lolė, and Danielle Danault, founding president of Outdoor Fitness, are both passionate people who have revolutionized their businesses by meeting the needs of active women in an innovative manner," explained Bernard Mariette, President and CEO of Coalision Inc., to which the Lolė brand belongs. The two companies are now combining forces to jointly promote activities adapted to the lifestyles of active women who need to reconcile personal and professional lives while pursuing a passion for exercise and the outdoors. "With Outdoor Fitness, Lolė will be contributing to their well-being in their own urban environment."

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