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LONGUEUIL, QC, Jan. 13 /CNW Telbec/ - Coalision, the Canadian lifestyle company, today announced the appointment of Tracy
King to the role of Vice President North American Sales, Lolė, effectively immediately. Ms. King will report directly to
Bernard Mariette, President and CEO of Coalision and will be based in New York.
Ms. King has 20 plus years of industry experience, having worked for Levi Strauss in San Francisco, where she served as VP
Sales for Dockers and Levi's Women's, playing an active role in the launch of all the group's new product lines. Most recently
she was VP Sales for Phi, a global women's luxury brand.
Responsible for business development for the entire North American market, she will be entrusted with the task of extending
the reach of the Lolė brand and help Lolė attain its global potential.
"After the appointment of Pascal Aymar in September as General Manager Europe, we are excited to strengthen our brand
management team with the addition of Tracy King as Vice President sales North America at Lolė" said Bernard Mariette
president, Coalision "with Tracy leading the strategic sales direction of the brand in North America we feel confident that
Lolė will continue to fulfill its untapped potential, as it can expand beyond its impressive sales today to increase its
presence both within our company and within the industry".
Tracy King comments: "I am energized by the Lolė philosophy of honoring women and inspiring them to lead active lifestyles.
The whole idea of creating product that is stylish, functional and comfortable is perfect for addressing our modern
lifestyle."
In addition to Tracy's appointment, Nathalie Binda has been promoted to the position of Vice President, Marketing for
Lolė.
Having served as Marketing Manager at Lolė since 2005, Ms. Binda succeeded in establishing the brand's unique positioning
over the span of just a few years.
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